Friday, July 26, 2013

Dazed Digital: THE MIU AGE

Miu Miu was 1993's greatest gift to fashion. Here, Dean Mayo Davies looks back at the label that dressed a generation

Context is everything. Although Prada was founded in 1913 by Miuccia Prada’s grandfather Mario as a luxury leather-goods business, it only became a fashion force to be reckoned with after his descendent inherited the company in 1978. She quickly shook things up, creating the first line of her black military-grade nylon backpacks in 1979. While the humble techno luggage, a volte-face from what a luxury bag was supposed to look like, was a tough sell in the 80s – the age of logomania, after all – it would become the schlepper synonymous with the 90s.

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