To be honest I'm not actually a huge fan of Wildfox but the girls behind the label, Emily Faulstich and Kimberley Gordon do an amazing job with styling their shoots.
So far this is my favourite collection by the girls and how dreamy is the models lilac hair!
Check the collection here WILDFOX
Wildfox White Label S/S 2012
Ph: Kimberley Gordon
Styling: Emily Faulstich & Kimberley Gordon
Make-up: Carlene K
Hair: Anna Lee Fiorino
Model: Amanda Booth
all via prettyunknownface