Diane von Furstenberg’s Surreal campaign

Saturday, February 04, 2012

The campaign, shot by Camilla Akrans, features models with mirrors where their faces should be, reflecting the Californian sky. The unexpected positioning of the mirrors lends the campaign a Surrealist air, and points to Dali in particular, famed for his expanding landscapes and striking juxtapositions.It transpires Louise Gray wasn’t the only designer taking references from Salvador Dalí for spring/summer 2012; pictures released today reveal that Diane von Furstenburg was also inspired by the moustached maestro, famed for his melting clocks and lobster telephones, in the ad campaign for her eponymous line. 


The campaign has received mixed reviews from fashion commentators, equally amused and infuriated by the masked model. Emily Johnston of the blog Fashion Foie Gras deemed it a wry reference to the stereotype of the ‘airhead model’ and a simultaneous statement that the focus should be “all on the garments rather than who’s starring in the campaign.”
Von Furstenberg partied with Dalí in the ‘Seventies, and is a keen collector of his art. 

Her Connecticut home houses a three-footed brass chair with arms shaped like a woman’s, designed by the Catalonian artist in the late 1930’s, which first appeared in his 1935 painting, ‘Woman With a Head of Roses.’ 

Her paean to her one-time dancing partner in her latest campaign is so profound that one might expect to see the model lounging on a sofa in the shape of Mae West’s lips (another Dalí creation) - until one remembers, of course, that Von Furstenberg’s brand logo is a pair of lips. 

Who says fashion is populated by airheads?

(via fashion.telegraph)

Your thoughts?

Have a great weekend everyone!

Wrap up warm.

Lots of love,

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